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Sales Rank: #101818 in Books
Published on: 2015-09-15
Original language: English
Number of items: 1
Dimensions: 9.25" h x .70" w x 6.13" l, .0 pounds
Binding: Hardcover
200 pages

Review
Jon Bond, CEO Tomorro; former CEO, Big Fuel; co-founder, Kirshenbaum Bond & Partners: "It isn't manslaughter, it's industry suicide in slow motion, one FTE at a time."

Gary Lee, Global Chief Financial Officer, McCann Worldgroup: “It’s more like Madison Avenue Massacre, and the bullets are falling prices, incentives that do not incentivize, mystery benchmarks and scope theft. We need strong and fair economic partnerships to fund creative and strategic brilliance. Michael Farmer’s exposé should ignite the debate. Bravo!”

Deborah Wahl, Chief Marketing Officer, McDonald's USA: “A great and engrossing read. This book is as relevant for advertisers as it is for agencies. After years of CMO tenure declining faster than agency turnover, the work of the CMO has had to refocus on delivering brand growth and profitability. This book highlights how our most valuable partners can refocus too and develop a more productive partnership to master the challenges of the VUCA world in which we operate.”

Richard Roth, President and Founder, Roth Observatory: "Finally someone has written a book about everything I believe in. Farmer identifies the causes and dynamics of the industry's issues and woes. He understands the economics, the behaviors and the causes of an inevitable talent drain. Solutions are scarce and they require a keen understanding of the business. Farmer has this understanding."

About the Author

Prior to founding Farmer & Company in 1992, Michael Farmer was a strategy consultant with The Boston Consulting Group and a Director of Bain & Company. He headed Bain’s Munich, Paris and London offices during Bain’s decade of European expansion in the 1980s. Michael lived and worked in Brazil, Switzerland, Turkey, Germany, France and UK for more than 20 years. He was associate dean at the Harvard School of Public Health and Professor of Naval Science at Iowa State University.

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