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Rumors: Uses, Interpretations, and Images By Jean-Noel Kapferer

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Sales Rank: #4080879 in Books
Brand: Brand: Transaction Publishers
Published on: 1990-01-01
Original language: French
Number of items: 1
Dimensions: 9.50" h x 6.50" w x 1.25" l, 1.38 pounds
Binding: Hardcover
295 pages

Features

Used Book in Good Condition

Review

“Jean-Noël Kapferer has written a serious and scholarly treatise on rumor, and one that is . . . filled with good sense . . . Books on rumor, like their topic, prove never to be the last words, but, like this one, they include words worth heeding.”

—Gary Alan Fine, The Public Opinion Quarterly

“This book, originally published in French in 1987, is a comprehensive, systematic, and fascinating analysis of the rumor process from sociological and social psychological points of view . . . [T]his book constitutes a significant step forward in understanding rumor and a major contribution to collective behavior theory. Because of its style and abundant use of illustrative cases, it should be rewarding reading . . . No student of collective behavior can afford not to devote considerable time and thought to this work.”

—Ralph H. Turner, Contemporary Sociology

“[Kapferer] breaks with the Allport-Postman convention and redefines rumor, how rumors proliferate, their interpretations, and their functions in news gathering and management, criminal investigations, popular culture, the workplace, marketplace, stock market, and political arena . . . As a work in political communication Kapferer’s book complements the growing emphasis on mediated politics, constructions of political spectacle, fantasy theory, and accommodation theory . . . The result is a volume that not only reconceptualizes the study of rumor in promising ways, but proves to be refreshingly entertaining as well.”

—Dan Nimmo, Social Science Quarterly

“[An] engaging and well-organized review of research on the processes and effects of rumors.”

—Jonathan Schroeder, Journal of Macromarketing

Language Notes
Text: English (translation)
Original Language: French

About the Author

Jean-Noël Kapferer is professor of marketing at École des Hautes Études Commerciales de Paris and is internationally recognized as one of the most influential leading brand experts. He is the author of over a dozen books, including Strategic Brand Managementand The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands.

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